Two Beats Ahead - What Great Musical Minds Teach Us About Creativity and Innovation (Paperback)

'Groundbreaking' Amy Cuddy, bestselling author of Presence 'A roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future' Deepak Chopra Musicians are masters of innovation, constantly finding new ways to adapt to accelerating change and staying ahead of the beat. ------------------------------------------------------------------- In Two Beats Ahead, Michael Hendrix and Panos Panay demystify the artistic process of some of the greatest creative minds of our time and reveal what they can teach us about creativity. Drawing from first person interviews, you'll learn the secrets of collaboration from Beyonce and Pharrell Williams, grasp the value of experimentation with Radiohead and Imogen Heap, learn how to prototype with Jimmy Iovine, hear why Justin Timberlake thinks you should 'dare to suck', understand the power of reinvention from Gloria Estefan, and the art of producing from T Bone Burnett and Hank Shocklee, co-founder of Public Enemy. A musical mindset is a revolutionary framework for creating and innovating in a dynamic world. Two Beats Ahead shows you how ------------------------------------------------------------------- 'Inspiration for anyone looking to expand the reach of their creativity' Tim Brown, author of Change By Design 'Based on their course at Berklee, Michael and Panos show that a musician's perspective, much like a designers perspective, can unlock inspiration and innovation, no matter who you are' David Kelley, founder of IDEO and the Stanford d.school

General

Imprint:	Penguin Business
Country of origin:	United Kingdom
Release date:	April 2021
Authors:	Panos A. Panay • R. Michael Hendrix
Dimensions:	234 x 153 x 22mm (L x W x T)
Format:	Paperback - Trade
Pages:	256
ISBN-13:	978-0-241-41092-9
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Arts & Architecture > Music > Theory of music & musicology > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Business communication & presentation > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Music industry Books > Medicine > Nursing & ancillary services > Occupational therapy > Creative therapy (eg art, music, drama) Books > Computing & IT > Applications of computing > Audio processing > Music & sound effects Books > Music > Theory of music & musicology > General
LSN:	0-241-41092-4
Barcode:	9780241410929

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