Organizations rely extensively upon a myriad of images and
pictorial representations such as budgets, schedules, reports,
graphs, and organizational charts to name but a few. Visual images
play an integral role in the process of organizing. This volume
argues that images in organizations are 'performative', meaning
that they can be seen as performances, rather than mere
representations, that play a significant role in all kind of
organizational activities. Imagining Organizations opens up new
ways of imagining business through an interdisciplinary approach
that captures the role of visualizations and their performances.
Contributions to this volume challenge this orthodox view to
explore how images in business, organizing and organizations are
viewed in a static and rigid form. Imagining Business addresses the
question of how we visualize organizations and their activities as
an important aspect of managerial work, focusing on practices and
performances, organizing and ordering, and media and technologies.
Moreover, it aims to provide a focal point for the growing
collection of studies that explore how various business artifacts
draw on the power of the visual to enable various forms of
organizing and organizations in diverse contexts.
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