New Approaches to Rhetoric provides fresh perspectives on the study
of rhetoric and its ability to affect change in today's society.
Although traditional approaches (e.g., neo-Aristotelian) to the
study of rhetoric have utility for the twenty-first century,
communication in a complex, mass-mediated postmodern age calls for
new critical approaches. The contributors of this volume, including
James Darsey, Kathryn M. Olson and G. Thomas Goodnight, George
Cheney, Dana Cloud, and Barry Brummett, explore possibilities for
bridging rhetorical studies of the past with rhetorical studies of
the future. The original essays invite students to join rhetorical
theorists and critics in an ongoing dialogue concerning what it
means to study communication in a postmodern world.
Divided into three Parts, New Approaches to Rhetoric challenges
and expands the definitions, approaches, and assumptions governing
rhetorical scholarship. Part I, Rhetorics, Ethics, and Values,
addresses, in different ways, a central question for the study of
rhetoric today: How, and under what conditions, will moral
arguments be articulated in the 21st century? Part II, Rhetoric,
Institutions, and Contexts, features real-life case studies,
showing students the function of rhetoric in today's world. Part
III, Rhetorics, Cultures, and Ideologies, encourages students to
examine ideological approaches to criticism and issues associated
with class, race, and gender.
Features of this volume: Original, never-before-published pieces
by leading rhetorical theorists and critics including James Darsey,
Kathryn Olson and G. Thomas Goodnight, George Cheney, Dana Cloud
and Marouf Hasian, and John M. Murphy and Thomas R.Burkholder,
among others Each part opens with a brief introduction to frame
discussion for students. Topics and case studies will appeal to
students and scholars (e.g., film, Disney, political keynote
addresses, autobiography, labor union discourse). Barry Brummett's
Conclusion speculates on what the collection suggests about
rhetoric in the 21st century and offers ideas to guide students as
they contemplate the future of rhetorical studies.
New Approaches to Rhetoric is ideal for upper-level
undergraduate and graduate courses in Rhetoric and in Political
Communication in departments of Communication, English, and
Political Science. This book is suitable for use as either a
primary or supplemental course text and will be invaluable as a
general reference for scholars of rhetoric, social movements, and
public sphere studies.
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