Books > Reference & Interdisciplinary > Museums & museology
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Membership Marketing in the Digital Age - A Handbook for Museums and Libraries (Paperback)
Loot Price: R1,397
Discovery Miles 13 970
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Membership Marketing in the Digital Age - A Handbook for Museums and Libraries (Paperback)
Series: American Association for State and Local History
Expected to ship within 12 - 17 working days
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Total price: R1,417
Discovery Miles: 14 170
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Membership marketing and management is an ever more demanding role
within the institutions served-meeting fiscal demands, keeping pace
with online marketing opportunities, and making data-driven
decisions. The demands are diverse and ever-changing. This book
addresses all aspects of management, expectations and productivity
of a membership program in the digital age. Benchmarking, best
practices and realistic outcomes are presented. Membership
Marketing In The Digital Age is a membership manager's reference
book to what works and how on relevant topics such as: *Member
acquisition *Membership planning and projections *Membership
retention and renewals *Membership servicing, engagement and
loyalty It features over seventy illustrations including
reproductions of marketing pieces and management tools used by
leading museums and libraries across the country. Here's a book
that will help your museum or library generate many times the
purchase price through better practices that will increase your
membership many times over.
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