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Smart Skills: Business Writing (Paperback)
Loot Price: R248
Discovery Miles 2 480
You Save: R57
(19%)
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Smart Skills: Business Writing (Paperback)
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List price R305
Loot Price R248
Discovery Miles 2 480
You Save R57 (19%)
Expected to ship within 12 - 17 working days
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Book 3 of the Smart Skills series: practical guides to mastering
vital business skills and techniques. Using proven strategies from
business experts, these essential smart skills can empower anyone
with the tools to get ahead. Gain a competitive edge at work with
your business writing skills Effective business writing skills can
help you win that million-pound contract, earn a promotion, resolve
a dispute or generate a significant increase in business leads. Our
Smart Skills book offers proven, practical advice on how to put
over a clear and impressive message in a style that's deceptively
simple and even enjoyable to read. These guidelines will teach you
how to: Write and format business reports, proposals or
presentations Recognise the dangers of poor writing Write
effectively under time pressure Use persuasive techniques and
structures Deal with all types of documentation from a "simple"
email to a long report Accessibly written, it includes checklists,
templates and exercises to help you work through even the most
basic building blocks of good writing. Business Writing provides an
antidote to the dangers of 'gobbledegook' and 'business-speak' and
allows you to generate any kind of document with confidence. After
reading this guide, your writing will be effective, engaging and
memorable- a vital skill for all professionals. *** Contents
Preface: The dangers of poor writing and the opportunities of good
1. Introduction: Good writing is the business equivalent of an open
goal 2. Getting it down right 3. Making language work for you 4.
Making it persuasive 5. Horses for courses: linking style to method
6. The brief, the very brief and the ubiquitous email 7. At length:
reports and proposals Postscript
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