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Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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Innovation Acceptance - The Case of Advanced Driver-Assistance Systems (Paperback, 2014 ed.)
Loot Price: R2,345
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Innovation Acceptance - The Case of Advanced Driver-Assistance Systems (Paperback, 2014 ed.)
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Advanced Driver-Assistance Systems (ADAS) provide the opportunity
to increase road safety and driving comfort. Reviewing existing
empirical work on comparable innovations, Patrick Planing derives
potential acceptance constructs, which together with the results of
thirty-two semi-structured interviews, have constituted the basis
for a survey instrument that was consequently administered to a
sample of over 400 participants from the target population. The
resulting regression model shows that perceived safety and comfort
benefits are most decisive for the acceptance of ADAS, while desire
to exert control was found to most strongly support resistance to
this technology.
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