Innovation Acceptance - The Case of Advanced Driver-Assistance Systems (Paperback, 2014 ed.)

Advanced Driver-Assistance Systems (ADAS) provide the opportunity to increase road safety and driving comfort. Reviewing existing empirical work on comparable innovations, Patrick Planing derives potential acceptance constructs, which together with the results of thirty-two semi-structured interviews, have constituted the basis for a survey instrument that was consequently administered to a sample of over 400 participants from the target population. The resulting regression model shows that perceived safety and comfort benefits are most decisive for the acceptance of ADAS, while desire to exert control was found to most strongly support resistance to this technology.

General

Imprint:	Springer Gabler
Country of origin:	Germany
Release date:	February 2014
First published:	2014
Authors:	Patrick Planing
Dimensions:	210 x 148 x 20mm (L x W x T)
Format:	Paperback
Pages:	326
Edition:	2014 ed.
ISBN-13:	978-3-658-05004-7
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-658-05004-7
Barcode:	9783658050047

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