Cycles of Spin - Strategic Communication in the U.S. Congress (Hardcover)

How do politicians try to shape their news coverage? Sellers examines strategic communication campaigns in the U.S. Congress. He argues that these campaigns create cycles of spin: leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists decide whether to cover the messages, and any coverage feeds back to influence the policy process. These four stages are closely related; decisions at one stage influence those at another. Sellers uses diverse evidence, from participant observation and press secretary interviews, to computerized content analysis and vector auto regression. The result is a comprehensive and unprecedented examination of politicians' promotional campaigns and journalists' coverage of those campaigns. Countering numerous critics of spin, Sellers offers the provocative argument that the promotional messages have their origins in the actual policy preferences of members of Congress. The campaigns to promote these messages thus can help the public learn about policy debates in Congress.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Communication, Society and Politics
Release date:	October 2009
First published:	2010
Authors:	Patrick Sellers
Dimensions:	236 x 156 x 20mm (L x W x T)
Format:	Hardcover
Pages:	270
ISBN-13:	978-0-521-75599-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Politics & government > Central government > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN:	0-521-75599-9
Barcode:	9780521755993

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