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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Cycles of Spin - Strategic Communication in the U.S. Congress (Hardcover)
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Cycles of Spin - Strategic Communication in the U.S. Congress (Hardcover)
Series: Communication, Society and Politics
Expected to ship within 10 - 15 working days
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How do politicians try to shape their news coverage? Sellers
examines strategic communication campaigns in the U.S. Congress. He
argues that these campaigns create cycles of spin: leaders create
messages, rank-and-file legislators decide whether to promote those
messages, journalists decide whether to cover the messages, and any
coverage feeds back to influence the policy process. These four
stages are closely related; decisions at one stage influence those
at another. Sellers uses diverse evidence, from participant
observation and press secretary interviews, to computerized content
analysis and vector auto regression. The result is a comprehensive
and unprecedented examination of politicians' promotional campaigns
and journalists' coverage of those campaigns. Countering numerous
critics of spin, Sellers offers the provocative argument that the
promotional messages have their origins in the actual policy
preferences of members of Congress. The campaigns to promote these
messages thus can help the public learn about policy debates in
Congress.
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