Books > Social sciences > Psychology > Social, group or collective psychology
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Social Psychology (Hardcover, 3rd edition)
Loot Price: R3,015
Discovery Miles 30 150
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Social Psychology (Hardcover, 3rd edition)
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This definitive work--now extensively revised with virtually all
new chapters--has introduced generations of researchers to the
psychological processes that underlie social behavior. What sets
the book apart is its unique focus on the basic principles that
guide theory building and research. Since work in the field
increasingly transcends such boundaries as biological versus
cultural or cognitive versus motivational systems, the third
edition has a new organizational framework. Leading scholars
identify and explain the principles that govern intrapersonal,
interpersonal, intragroup, and intergroup processes, in chapters
that range over multiple levels of analysis. The book's concluding
section illustrates how social psychology principles come into play
in specific contexts, including politics, organizational life, the
legal arena, sports, and negotiation. New to This Edition *Most of
the book is entirely new. *Stronger emphasis on the contextual
factors that influence how and why the basic principles work as
they do. *Incorporates up-to-date findings and promising research
programs. *Integrates key advances in such areas as evolutionary
theory and neuroscience.
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