Life in the emergency room is often like that in the business
world. Both are places of activity and excitement, unexpected
developments, highs and lows, crises, and great intensity. On the
treatment table and in the boardroom, problems must be diagnosed
correctly and dealt with as effectively and quickly as possible.
Now in Management Lessons from the E.R.: Prescriptions for Success
in Your Business, Paul S. Auerbach, M.D. -- a doctor of medicine
and of companies -- shows exactly how a professional healer's
thought processes can be applied to a business. The result is
enlightening, occasionally lighthearted advice that goes far beyond
other business management tomes, offering readers real and
surprising lessons. Applying such medical truisms as "The patient
who isn't screaming may be the one in the most trouble" and "Don't
count on luck," Dr. Auerbach provides prescriptions for solving all
types of managerial emergencies. Using real-life experiences from
his many years as an E.R. physician, COO of public and private
medical management companies, and venture capitalist, he teaches
executives how to prepare for and remain calm in difficult
situations. In this unique book, he shows how responsibility, great
expectations, and the impact of failure force doctors to be at the
top of their game at all times. From assessing the first symptoms
of a patient's or company's problem to determining the quickest and
most effective means for treatment, Auerbach details the
true-to-life pressures, fears, and challenges one faces both in
acute care medicine and in the most vital actions of one's career,
and does so with humor, style, and grace. The effect of this
wisdom: the ability to deal with any business dilemma, whether it
be a short-term setback or the beginning of a more serious
condition. The prescriptions here are lessons for success in
business and, at the same time, for success in life.
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