Helping entrepreneurial company managers succeed is the mission of
a new highly praised book, Understanding Today's Entrepreneurial
Age: Directions, Strategies, Management Perspectives, the first of
three books in the new "Worm on a Chopstick" series for
entrepreneurs and corporate managers. Driven by real world
experiences, the book provides perspectives, strategies and tools
helping today's entrepreneurial firm managers succeed. What you
will learn after reading this book: * Discover the Difference
Between Ideas and Opportunities and Why You Don't Invest Before
it's an Opportunity: Before you spend money to create expensive
bound business plans, borrow from family members or secure a second
trust on your home, you need to evaluate if what you are looking at
is just a new business idea or an opportunity that supports a
sustainable business. * Define What Business You Are Really In
Before Launch To Save Time and Money: Your business mission,
objectives and strategies define your company and drive specific
company structures, management teams and operational plans to
maximize revenues and profits. * Why You Need Business Plans
Addressing Today's Entrepreneurial Age Challenges: Looking at
Google vs. General Motors, we see how entrepreneurial thinking
shapes each company's mission statement and performance and we
review "Not-So-Strategic Plans" for entrepreneurial firms *
Developing Winning Business Strategies Using Proven Strategy
Management Tools: Are you in a growing market? Is there "intense"
competition that will drive down profits? What is the threat of new
entrants and substitute products? You will learn how the Five
Forces Model and SWOT help answer these questions. * Develop New
Business by 'Going Global' We will review the challenges and
opportunities of going global, discuss the myth of buying American
products and review the story of Fred's Furniture, a fictional
manufacturer of custom-crafted tables 'going global' to show
challenges and strategies. The title of the new entrepreneurship
series relates to the author's experiences at a senior level
meeting in a dimly lit Tokyo restaurant years ago. Confronted with
a "what do I do now" situation where defining the animal/food
boundary was a challenge, this learning experience provides insight
into global business challenges, unpredictability, handling global
social and cultural issues, and some creative uses for Chivas
Regal. ______________________________________ In the December 2011
35th Anniversary Edition of Boards & Directors magazine, the
book was selected as one of eight books for recommended reading by
public company corporate officers and directors. What the reviewers
are saying: "Sometimes a dynamic book comes along that makes you
think in new directions, create new ideas, develop new
perspectives. Worm on a Chopstick by Paul Silverman accomplishes
this and so much more. He brings a highly experienced voice to
today's entrepreneurial age discussions and lets us know where we
are heading. A powerful book that could change your life." -Rita
Cosby, Award Winning TV Host and Bestselling Author of "Quiet Hero:
Secrets from My Father's Past"
________________________________________ "Worm on a Chopstick
provides a solid juxtaposition of theory and practice-tempered by
experience. Very readable; and a learning opportunity" Michael W.
Wynne, Investor, 21st Secretary of the Air Force, Former
Undersecretary Acq Tech and Logistics
________________________________________ For additional information
about the author, book, and more reviews, see http:
//paulbsilverman.com/books/reviews/. A portion of the proceeds from
all book sales is being donated to the American Cancer Society.
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