Rational Leadership: Developing Iconic Corporations shows how a
business version of rational leadership develops business
corporations and inspires people with confidence. It presents ten
best-practice case studies of leaders using these methods to
establish or enhance such iconic corporations as McDonald's,
Walmart, and eBay. This rational leadership of corporations is
described with a leader's-eye view, using autobiographical writings
which are corroborated and supplemented by biographical and
historical sources.
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