Books > Reference & Interdisciplinary > Communication studies > Research methods
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Research Methods in Tourism, Hospitality and Events Management (Hardcover)
Loot Price: R4,383
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Research Methods in Tourism, Hospitality and Events Management (Hardcover)
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In Research Methods in Tourism, Hospitality and Events Management,
the authors use a step-by-step approach to guide students through
the whole research process, from initial ideas, through to writing
up and presenting the findings. Coverage of the Internet and the
digital environment as a space to carry out research has been
included, and the use of technology in analysis such as SPSS, NVivo
and Qualtrics is covered alongside the more traditional 'by-hand'
methods. Hints, tips, exercises as well as end-of-chapter case
studies demonstrate real challenges and practical examples from a
variety of settings to help students understand how to manage and
present their own research. The book is complemented by examples of
tourism destinations from Spain, Switzerland, Italy and India, and
a selection of PowerPoint slides for lecturers. Suitable for
undergraduate and foundation degree students undertaking a research
project in Tourism, Hospitality or Events Management.
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