Take an exhilarating ride through the history of the American bike,
biker, and the biker nation in this fascinating and comprehensive
chronicle of the biker era and today's ever-expanding legion of
motorcycle enthusiasts. Impassioned, idiosyncratic, and razor
sharp, "Born to Be Wild" traces a century's worth of the culture,
the bikers, and the bikes themselves.
Who are these bikers? Are they those hard-living, leather-clad,
tattooed guys often associated with images of the Hells Angels and
Satan's Sinners? Or are they those clean-cut, suit-and-tie wearing
riders with the sporty helmets you pass on your daily commute? In
fact, they are both, for what began as a subculture of misfits and
outlaws has grown into a flourishing society of men and women who
celebrate the freedom of the open road and the brotherhood they
find among bike enthusiasts of all stripes.
Today's biker has evolved from the rough-and-tumble antihero to
a vast and vibrant biker culture populated by a new breed of rider
including the RUBs, or Rich Urban Bikers, and championed by
everyone from titans of industry like the late Malcolm Forbes to
media celebrities like Jay Leno. And while elements of rebellion
still remain intrinsic to the biker mystique, the culture has in
fact expanded to include a plethora of riders from the American
mainstream -- doctors, lawyers, and executives -- who love the
freedom they find on their bikes and the camaraderie they find with
their fellow devotees. It is also a multibillion-dollar industry
that draws hundreds of thousands of participants and spectators to
its annual events.
"Born to Be Wild, " written by motorcycle journalist Paul Garson
and the editors of "Easyriders" magazine, captures as never before
the spirit and evolution of the biker era. Beginning in 1895, "Born
to Be Wild" traces the development of the modern bike, with special
attention to Harley-Davidson's supreme contributions to the quality
of the machines as well as the aesthetics of biker society.
Featuring numerous fascinating sidebars that highlight the
particular characteristics of the culture, the book also explores
the socio-political events that have culminated in the great biker
nation that we know today.
With more than two hundred photographs of bikes and bikers
across the decades, "Born to Be Wild" is a definitive work that
will open readers' eyes to a thriving society, one whose
celebration of freedom and the open road precisely reflects what is
best about our country as a whole.
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