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The Evolution of New Markets (Paperback)
Loot Price: R1,334
Discovery Miles 13 340
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The Evolution of New Markets (Paperback)
Expected to ship within 10 - 15 working days
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How do markets evolve? Why are some innovations picked up
straightaway whilst others take years to be commercialized? Are
there first-mover advantages? Why do we behave with 'irrational
exuberance' in the early evolution of markets as was the case with
the dot.com boom? Paul Geroski is a leading economist who has
taught economics to business school students, managers, and
executives at the London Business School. In this book he explains
in a refreshingly clear style how markets develop. In particular he
stresses how the early evolution of markets can significantly shape
their later development and structure. His purpose is to show how a
good grasp of economics can improve managers' business and
investment decisions. Whilst using the development of the Internet
as a case in point, Geroski also refers to other sectors and
products, for example cars, television, mobile phones, and personal
computers. This short book is an ideal introduction for managers,
MBA students, and the general reader wanting to understand how
markets evolve.
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