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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Salesforce CRM - The Definitive Admin Handbook - Fourth Edition (Paperback, 4th Revised edition)
Loot Price: R1,778
Discovery Miles 17 780
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Salesforce CRM - The Definitive Admin Handbook - Fourth Edition (Paperback, 4th Revised edition)
Expected to ship within 10 - 15 working days
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Learn how to successfully administer, build, and manage Salesforce
CRM and Salesforce mobile solutions using real-world and best
practice techniques About This Book * See the latest best practice
Salesforce administration principles, gain real-world advice, and
understand critical design considerations to set up and customize
Salesforce CRM * This is a pragmatic guide to the key functions of
customizing and setting up the application for enterprise security,
user and data management, process automation, analytics, and mobile
features * Step-by-step navigation and descriptions of the features
of Salesforce CRM platform and clear guidance on the customization
and administration of the application * Identify what is covered to
create your own improved study guide for the certified
administrator examination Who This Book Is For This book is for
administrators who want to develop and strengthen their Salesforce
CRM skills in the areas of configuration and system management.
Whether you are a new administrator or a more experienced
professional, this book will enhance your knowledge and
understanding of the features of Salesforce CRM. What You Will
Learn * Manage and administer user records and password policies *
Configure and control the various organization-wide user interface
features in Salesforce CRM * Set up and maintain users, profiles,
and permission sets and administer appropriate security and login
access mechanisms * Apply organization security * Understand the
capabilities of the Salesforce CRM sharing model * Create, delete,
and customize fields, page layout, and list views for custom and
standard objects * Find out how Apex and Visualforce coding can be
used in Salesforce CRM * Implement the mechanisms for data
management * Discover the tools to import, update, transfer, and
mass delete data In Detail Salesforce CRM's Winter '17 release
offers a host of new features for CRM designed to transform your
sales and marketing requirements. With this comprehensive guide to
implementing Salesforce CRM, administrators of all levels can
easily acquire deep knowledge of the platform. The book begins by
guiding you through setting up users and the security settings and
then progresses to configuration, data management, and data
analytics. We swiftly move on to the setting up of organization
wide features that affect the look and feel of the application.
Process automation and approval mechanisms are covered next, along
with the functional areas of Sales Cloud, Service Cloud, Marketing
Cloud, and Salesforce Chatter. This book details Salesforce CRM
system administration in a practical way and is an invaluable
reference for both new administrators and experienced
professionals. At the end of the book, techniques to further
enhance the system and improve the return on investment Salesforce
mobile apps and mobile administration are covered, along with
Salesforce Adoption Manager. Every chapter is complete with a
section containing example questions of the type that you might
encounter in the certification examination. Style and approach This
book takes a straightforward, no-nonsense approach to working with
the Salesforce CRM platform. Filled with examples and use cases,
the book presents the facts along with seasoned advice and
real-world examples to ensure you have all the resources you need
to become a more informed Salesforce Administrator.
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