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Privacy and the Commercial Use of Personal Information (Paperback, Softcover reprint of the original 1st ed. 2002)
Loot Price: R2,969
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Privacy and the Commercial Use of Personal Information (Paperback, Softcover reprint of the original 1st ed. 2002)
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The current debate over privacy presents some of the most complex
policy-making challenges we have seen in some time. While data on
consumers have long been used for marketing purposes, the Internet
has substantially increased the flow of personal information. This
has produced great benefits, but it also has raised concerns on the
part of individuals about what information is being collected, how
it is being used and who has access to it. These concerns, in turn,
have led to calls for new government regulation. This study focuses
on the market for personal information used for advertising and
marketing purposes, which is the market affected by most of the
regulatory and legislative proposals now under consideration.
Unfortunately, there has been little careful analysis of these
proposals and their likely consequences. This book attempts to fill
this gap by addressing the following basic questions: * Are there
'failures' in the market for personal information? * If market
failures exist, how do they adversely affect consumers? * Can such
failures be remedied by government regulation? * Would the benefits
of government regulation exceed the costs?GBP/LISTGBP The authors
find that the commercial market for information appears to be
working well and is responding to consumers' privacy concerns. They
conclude that regulation imposed on a medium like the Internet that
is changing so rapidly would have unpredictable and costly
consequences. This study is a product of The Progress & Freedom
Foundation's project on Regulating Personal Information: Balancing
Benefits and Costs. The Progress & Freedom Foundation studies
the impact of the digital revolution and its implications for
public policy. It conducts research in fields such as electronic
commerce, telecommunications and the impact of the Internet on
government, society and economic growth. It also studies issues
such as the need to reform government regulation, especially in
technology-intensive fields such as medical innovation, energy and
environmental regulation.
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