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Books > Social sciences > Psychology > Physiological & neuro-psychology
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The Moral Molecule - How Trust Works (Paperback)
Loot Price: R550
Discovery Miles 5 500
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The Moral Molecule - How Trust Works (Paperback)
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Loot Price R550
Discovery Miles 5 500
Expected to ship within 10 - 15 working days
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"Philosophy, economics, and biology have rarely been so
entertaining."
--Matt Ridley, author of "Genome"
Paul J. Zak's proclivity for taking blood samples has earned him a
nickname as the "vampire economist." But his sanguinary habit is
backed by his scientifi-c quest: What if there was a master switch
for human behavior? On, and people are loving and generous. Off,
and they revert to violence and greed. By studying thousands of
blood samples, Zak has pinpointed just such a switch: a brain
chemical called oxytocin. Sprinting around the globe and into the
human brain, -"The Moral Molecule" is a dazzling narrative as
erudite and entertaining as bestsellers like "Flow," "Drive," and
"Why We Love."
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