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Digital Media Distribution - Portals, Platforms, Pipelines (Hardcover)
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Digital Media Distribution - Portals, Platforms, Pipelines (Hardcover)
Series: Critical Cultural Communication
Expected to ship within 12 - 17 working days
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A deep dive into the new era of digital content production and
distribution In the twenty-first century, the platforms that both
create and host content have become nearly as important as media
itself. Companies such as Netflix, Spotify, and YouTube have
attained a massive hold on the public imagination and have become
an almost ineluctable part of people’s everyday lives. While the
workings of media distribution had until very recently remained
inconsequential to the average consumer, the recent popularization
of various online platforms has made the question of distribution
immediate to everyone. Digital Media Distribution: Portals,
Platforms, Pipelines provides a timely examination of the
multifaceted distribution landscape in a moment of transformation
and conceptualizes media distribution as a complex site of power,
privilege, and gatekeeping. These tensions have local, national,
and global consequences on the autonomy of creative workers, as
well as on how we gain access to, engage with, and understand
cultural products. Drawing on original research into distribution
practices in industries as diverse as television, film, videogames,
literature, and adult entertainment, each chapter explores how
digitization has changed media distribution and its broader
economic, industrial, social, and cultural implications. Bringing
together experts from around the world and across the media
industries, Digital Media Distribution: Portals, Platforms,
Pipelines presents a vast array of critical approaches and
illustrative case studies for understanding the factors that have
an impact on the way media travels and moves throughout our digital
lives.
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