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Books > Business & Economics > Business & management > International business
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Trademark Counterfeiting, Product Piracy, and the Billion Dollar Threat to the U.S. Economy (Hardcover)
Loot Price: R2,931
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Trademark Counterfeiting, Product Piracy, and the Billion Dollar Threat to the U.S. Economy (Hardcover)
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Called the business crime wave of the 21st century, trademark
counterfeiting and product piracy are worldwide in scope and cost
the U.S. economy billions of dollars every year. High technology
and the globalization of business have made it possible to
counterfeit and pirate a seemingly limitless number of products,
from t-shirts, designer jeans, films and books to auto and airplane
parts, and prescription drugs. The 1995-1996 trade dispute between
the U.S. and China shows how serious the problem has become for
American business and for U.S. diplomatic relations. Paradise
explores the history of counterfeiting and piracy, shows how they
are done, and the strategies that U.S. businesses are using to
combat them. With interviews, commentary, and anecdotes by
corporate attorneys, business leaders, and private investigators,
this well-written book is essential for anyone interested in the
damage that violations of intellectual property law are inflicting
on world trade and what is being done to stop it. Called the
business crime wave of the 21st century, trademark counterfeiting
and product piracy are worldwide in scope and cost the U.S. economy
billions of dollars every year. High technology and the
globalization of business have made it possible to counterfeit and
pirate a seemingly limitless number of products, from t-shirts,
designer jeans, films and books to auto and airplane parts, and
prescription drugs. The 1995-1996 trade dispute between the U.S.
and China shows how serious the problem has become for American
business and for U.S. diplomatic relations. Paradise explores the
history of counterfeiting and piracy, shows how they are done, and
the strategies that U.S. businesses are using to combat them. With
interviews, commentary, and anecdotes by corporate attorneys,
business leaders, and private investigators, this well-written book
is essential for anyone interested in the damage that violations of
intellectual property law are inflicting on world trade and what is
being done to stop it. Paradise lays out the problem in Chapter 1
with a clear explanation of the differences between trademarks,
copyrights, and patents, and the laws covering each. In Chapter 2
he looks at the role played by organized crime, gray market goods,
the lack of intellectual property laws, and ultimately the threat
to U.S. business. He discusses the recent investigations and
disputes with China, and its aftermath throughout Southeast Asia.
Chapter 4 focuses on the knockoff, chapter 5 on street peddlers and
flea markets (and how merchants are retaliating), and chapter 6 on
the tracking of counterfeiters. The entertainment industries and
the pharmaceutical industries are then closely examined. He follows
with equally comprehensive (and chilling) studies of automobile and
aircraft parts counterfeiting and piracy in cyberspace. Paradise
ends with a look at what is being done to counteract the inroads
that piracy and counterfeiting have made into the global economy,
and offers a provocative call for more and better efforts in the
future.
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