An original account of the life and work of legendary designer Jan
Tschichold and his role in the movement in Weimar Germany to create
modern graphic design Richly illustrated with images from Jan
Tschichold's little-known private collection of design ephemera,
this important book explores a legendary figure in the history of
modern graphic design through the artists, ideas, and texts from
the Bauhaus that most influenced him. Tschichold (1902-1974), a
prolific designer, writer, and theorist, stood at the forefront of
a revolution in visual culture that made printed material more
elemental and dynamic. His designs were applied to everyday
graphics, from billboard advertisements and business cards to book
jackets and invoices. This handsome volume offers a new
understanding of Tschichold's work, and of the underlying theories
of the artistic movement he helped to form, by analyzing his
collections: illustrations, advertisements, magazines, and books by
well-known figures, such as Kurt Schwitters, El Lissitzky,
Aleksandr Rodchenko, and Laszlo Moholy-Nagy, and lesser-known
artist-designers, including Willi Baumeister, Max Burchartz, Walter
Dexel, and Piet Zwart. This book also charts the development of the
New Typography, a broad-based movement across Central Europe that
included "The Ring," a group formed by Schwitters in 1927.
Tschichold played a crucial role in defining this movement,
documenting the theory and practice in his most influential book,
The New Typography (1928), still regarded as a seminal text of
graphic design.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
