How Gamification Can Help Your Business Engage in Sustainability (Paperback)

Virtually unknown just a few years ago, gamification is fast emerging as a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed. It's the new 'business tech trend to watch', and is already being tested in a diverse range of sectors. Not only useful for strengthening communication and engagement and as a potent behaviour change agent, it is also being advocated as a uniquely effective tool for stimulating innovative thinking and new ideas. In the environmental sector, 'eco-gamification' is showing early promise in sustainable transport, employee engagement, energy and recycling, and its potential for other sectors is clear. This DoShort contains all the information businesses and other organisations need to make an informed decision about whether to adopt gamification as part of their own business and sustainability strategies -- and the tools to get started. Owen's expert investigation outlines the latest theory, tactics and strategies, draws together emerging best practice and points to stand-out successes in the health and fitness, medical research, and financial sectors, as well as early successes in 'eco-gamification'. Whether the people you are engaging are customers, citizens, employees, shareholders, executives or board members, if you're an organisation concerned with enhancing environmental sustainability, and you want your efforts to make a real and lasting difference, this book is for you.

General

Imprint:	Do Sustainability
Country of origin:	United Kingdom
Release date:	March 2013
First published:	2013
Authors:	Paula Owen
Dimensions:	210 x 148 x 6mm (L x W x T)
Format:	Paperback
Pages:	74
ISBN-13:	978-1-909293-39-7
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Business negotiation Books > Business & Economics > Business & management > Management & management techniques > General Books > Earth & environment > The environment > Applied ecology > General
LSN:	1-909293-39-3
Barcode:	9781909293397

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