What drives investor behaviour? We would all like to think we
always behave rationally but in reality we are often swayed by
emotions. Most financial theories are based on the idea that
everyone takes careful account of all available information before
making investment decisions. However, researchers have uncovered a
surprisingly large amount of evidence that this is not the case.
Dozens of examples of irrational behaviour and repeated errors in
judgement have been documented in academic studies. This book gives
plenty of examples of investment mistakes, and analyses them from a
Behavioural Finance perspective. Behavioural Finance is the study
of the influence of psychology on the behaviour of investors and
their subsequent effect on the markets. It combines the discipline
of psychology and economics to explain why and how people make
irrational or illogical decisions when they make investment
decisions.
General
Imprint: |
Trafford Publishing
|
Country of origin: |
United States |
Release date: |
July 2013 |
First published: |
July 2013 |
Authors: |
Pauline Yong
|
Dimensions: |
229 x 152 x 5mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
92 |
ISBN-13: |
978-1-4669-9896-4 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
1-4669-9896-2 |
Barcode: |
9781466998964 |
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