Books > Business & Economics > Business & management > Sales & marketing > Advertising
|
Buy Now
Online Advertising and Promotion - Modern Technologies for Marketing (Hardcover)
Loot Price: R5,188
Discovery Miles 51 880
|
|
Online Advertising and Promotion - Modern Technologies for Marketing (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 12 - 17 working days
|
Advertising, just like medicine and engineering, is a universal
discipline of study, providing insight into understanding the
business process anywhere in the world. Ideally, due to its
universal nature, that is how advertising should be taught. For
decades, marketers and advertisers have amassed an array of
strategies, tactics, and principles that, it is claimed, can be
applied to any particular advertising campaign. In today s
technological world, the challenge is to apply that knowledge to
the discipline of online advertising, the assumption being that
there is no need to claim any special status for a specific
marketing effort such as sports, electronics, or clothing. Online
Advertising and Promotion: Modern Technologies for Marketing
educates executives and students on how to meet online advertising
and Internet marketing challenges for both present and future
tactics. The book will outline the changes and challenges that have
impacted how online advertising decisions are being made and how
decision-makers are getting their information in an online world.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.