This book revisits the concept of reputation, bringing it up to
date with the era of social media and demonstrating the
significance of a good reputation for making sustainable business.
Using an easy-to-follow approach, the authors present all key
aspects business leaders should know about reputation in the age of
the communication revolution and clearly demonstrate how a good
reputation can be a company's permit to do business, its raison
d'etre and a guarantor of trust.
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