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Books > Arts & Architecture > Performing arts > Films, cinema > Animation
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Design in Motion - Applying Design Principles to Filmmaking (Paperback)
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Design in Motion - Applying Design Principles to Filmmaking (Paperback)
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With an abundance of information on how to create motion graphics
already available, Design in Motion focuses on the why of moving
image and less about the how. By unpacking the reasons behind
screen designer's production choices, each chapter deconstructs
examples of motion graphics by drawing on case studies of both
familiar examples from contemporary cinema and unseen work from
postgraduate motion graphic designers. It examines the value of
image, text, motion, camera and transitions, explaining in detail
why some methods work, while others fail. Whether you work in
info-graphics, documentary or design, this book is structured to
follow the production process and, together with its multimedia
companion website, will be a by-your-side companion to guide you
through your next project.
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