This book was published in 2003. Over the years the challenges of
international business in organisation and culture have been one of
the most intriguing issues facing managers. Attempts at
organisational innovation have tried to strike a balance between
local markets' responsiveness and global efficiency. This book
presents an overview of changing attitudes to the globalization of
the firm and traces the increasing sophistication of management
techniques necessary to cope with the increasing complexity of
business world wide. It contains readings on the management of
international business from 1936 to 1998. Looking at managing
abroad and the internationalism of firms including issues of
appraising foreign investment opportunities, the foreign investment
decision process and the evolution of the multinational enterprise.
The operations and planning of the multinational firm are surveyed
over time from early models of "Headquarters and Subsidiary" to
global strategies
General
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