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Creating Value with Data Analytics in Marketing - Mastering Data Science (Paperback, 2nd edition) Loot Price: R1,596
Discovery Miles 15 960
Repayment Terms: R150 pm x 12*
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Creating Value with Data Analytics in Marketing - Mastering Data Science (Paperback, 2nd edition): Peter C. Verhoef, Edwin...

Creating Value with Data Analytics in Marketing - Mastering Data Science (Paperback, 2nd edition)

Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa

Series: Mastering Business Analytics

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Loot Price R1,596 Discovery Miles 15 960 | Repayment Terms: R150 pm x 12*

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The key competing texts are practitioner-focused 'how to' guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Mastering Business Analytics
Release date: November 2021
First published: 2022
Authors: Peter C. Verhoef • Edwin Kooge • Natasha Walk • Jaap E. Wieringa
Dimensions: 246 x 174 x 20mm (L x W x T)
Format: Paperback
Pages: 314
Edition: 2nd edition
ISBN-13: 978-0-367-81979-8
Categories: Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Computing & IT > Applications of computing > Databases > General
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LSN: 0-367-81979-1
Barcode: 9780367819798

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