Creating Value with Data Analytics in Marketing - Mastering Data Science (Paperback, 2nd edition)

The key competing texts are practitioner-focused 'how to' guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Mastering Business Analytics
Release date:	November 2021
First published:	2022
Authors:	Peter C. Verhoef • Edwin Kooge • Natasha Walk • Jaap E. Wieringa
Dimensions:	246 x 174 x 20mm (L x W x T)
Format:	Paperback
Pages:	314
Edition:	2nd edition
ISBN-13:	978-0-367-81979-8
Categories:	Books > Business & Economics > Business & management > Management of specific areas > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Computing & IT > Applications of computing > Databases > General
LSN:	0-367-81979-1
Barcode:	9780367819798

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