In Business Communication: Developing Leaders for a Networked
World, Peter Cardon is taking a practitioner and case-based
approach to help students develop an understanding of how course
content applies to the business world. Maintaining a central theme
of credibility, the fifth edition communicates why credibility is
essential to effective communication. Integrated with Connect for
Business Communication, Cardon provides a contemporary yet
traditional view into the field, empowering students to learn
bedrock communication principles while also staying up-to-date with
cultural and technological changes in the business
world-transforming them into leaders for a networked world.
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