More short-take pieces of Drucker's lively mind. Like its
predecessor, The Frontiers of Management (1986), this collection of
40-odd essays (previously published in The Wall Street Journal and
elsewhere from 1987 through mid-1991) covers a wide variety of
topics in four main sections: "Economics," "People," "Management,"
and "The Organization." This time around, though, there's
appreciably less substance to the maestro's jottings. Where before
Drucker contrived to give a fresh spin to banal themes (e.g., that
change affords opportunity; that the short-term focus of
institutional investors is a root cause of the erosion of American
competitiveness in world markets), he now has comparatively little
to say that's either new or different. Indeed, Drucker sticks
disappointingly close to conventional wisdom on the recent primacy
of investment over trade in the transnational economy, on the
decline of agricultural exports throughout the world, on the
importance of structuring R&D programs so business potential
(not technology) is the driving force, and on cost-cutting as a
permanent policy, the current swing to cross-border alliances, and
related subjects. Drucker does, however, offer genuine insights on:
executive accountability, the lessons nonprofit enterprises can
teach their commercial counterparts, emergent trends in
manufacturing, performance measures, the greater willingness of
mid-size companies to contract with outside suppliers for support
services, and what Japan Inc. is about in foreign climes, including
the US. But while the author in low gear is better than most
(decidedly so in many cases), there really is no substitute for the
coherent, start-to-finish audits that define as well as advance the
state of the managerial art - and made Drucker's name a board-room
byword. An agreeable pastiche of commentary and broadly
prescriptive counsel that touches on a host of prospectively vital
issues. (Kirkus Reviews)
This wide-ranging, future-oriented book is sure to number among the
most important and influential business books of the decade.
Drucker writes with penetrating insight about the critical issues
facing managers in the 1990s: the world economic order; people at
work; new trends in management and the governance of organizations.
General
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