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Ranking - The Unwritten Rules of the Social Game We All Play (Hardcover)
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Ranking - The Unwritten Rules of the Social Game We All Play (Hardcover)
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Human beings are competitive. We want to know who is the strongest,
who is the richest, and who is the cleverest of all. Some
situations, like ranking people based on height, can be ranked in
objective ways. However, many "Top Ten" lists are based on
subjective categorization and give only the illusion of
objectivity. In fact, we don't always want to be seen objectively
since we don't mind having a better image or rank than deserved.
Ranking: The Unwritten Rules of the Social Game We All Play applies
scientific theories to everyday experience by raising and answering
questions like: Are college ranking lists objective? How do we rank
and rate countries based on their fragility, level of corruption,
or even happiness? How do we find the most relevant web pages? How
are employees ranked? This book is for people who have a neighbor
with a fancier car; employees, who are being ranked by their
supervisors; managers, who are involved in ranking but may have
qualms about the process; businesspeople interested in creating
better visibility for their companies; scientists, writers,
artists, and other competitors who would like to see themselves at
the top of a success list; or college students who are just
preparing to enter a new phase of social competition. Readers will
engage in an intellectual adventure to better understand the
difficulties of navigating between objectivity and subjectivity and
to better identify and modify their place in real and virtual
communities by combining human and computational intelligence.
Translation editions available in German, Korean, Japanese, Complex
Chinese, and Simplified Chinese.
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