This innovative new text brings together the disciplines of
economics and social anthropology to provide a refreshing and
unique perspective on international business. The bridge building
nature of transaction cost economics is utilised to provide
coherence for a dialogue of ideas, concepts and methods of
analysis. The unique approach spanning both theory and practice,
provides new insights into some of the central issues in
international business including international joint venture
strategy, the internationalization process and organizing for
innovation in multinational companies.
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