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The Global Challenge for Multinational Enterprises - Managing Increasing Interdependence (Hardcover)
Loot Price: R3,637
Discovery Miles 36 370
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The Global Challenge for Multinational Enterprises - Managing Increasing Interdependence (Hardcover)
Series: International Business and Management
Expected to ship within 12 - 17 working days
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This book examines the relationship between multinational firms and
emerging markets, a relationship which has changed profoundly in
the period from the 1950's to the late 1990's.
Governments and multinational firms have moved from a situation of
conflict to one where government policies were seen as a constraint
on the activities of MNE's, and finally to an era of cooperation.
This relationship has been reflected in (and driven by) academic
writing on the subject, of which this book is a selection of the
best examples. The readings in part one show how the critical
conflictual elements of the relationship were emphasized in the
period 1950 to 1975. Latterly, writing has emphasized cooperation,
even harmony, and writers have pointed out that free trade based on
cooperative advantage can bring benefits for all.
The most profound change in the world economy in the early post-war
period was the emergence of successive waves of Asian 'newly
industrializing countries' (NIC's) as key players, bringing new
competition to Western nations and fostering the notion of a 'loss
of competitiveness' in the developed countries, as well as changing
the nature of FDI in the developing countries. These issues are
covered in part two. As outward oriented policies replaced
protectionist ones, emerging country multinationals became salient:
the analysis of their strategies is the subject of part three. Part
four examines how the policies of host governments towards inward
investment have been shaped by the increasing interdependence of
global economic activity. Asian emerging countries went beyond NIC
status to become full global competitors, and the post-communist
nations began to enter the worldeconomy as new NICs. The danger
facing many economies was that of being left on the fringes as
globalisation drew countries together, either through expanded
world trade and FDI or through the creation of trading blocs (EU,
NAFTA, ASEAN-AFTA). The wholly new issues which have inevitably
been thrown up by these changes are examined in the final part of
this collection.
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