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The New Industrial Revolution - Consumers, Globalization and the End of Mass Production (Hardcover)
Loot Price: R809
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The New Industrial Revolution - Consumers, Globalization and the End of Mass Production (Hardcover)
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The rapid emergence of China and India as prime locations for
low-cost manufacturing has led some analysts to conclude that
manufacturers in the "old economies" - the U.S., U.K., Germany, and
Japan - are being edged out of a profitable future. But if
countries that have historically been at the forefront of events in
manufacturing can adapt adroitly, opportunities are by no means
over, says the author of this timely book. Peter Marsh explores 250
years in the history of manufacturing, then examines the
characteristics of the industrial revolution that is taking place
right now. The driving forces that influence what types of goods
are made and who makes them are little understood, Marsh observes.
He discusses the key changes in what is happening in manufacturing
today, including advances in technology, a greater focus on
tailor-made goods aimed at specific individuals and industry users,
participation of many more countries in world manufacturing, and
the growing importance of sustainable forms of production. With
broad historical sweep and dozens of engaging examples, Marsh
explains these changes and their import both for consumers making
purchase choices and for manufacturers assessing how to participate
successfully in the new industrial era.
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