"In much the same way that "Good to Great" uncovered hitherto
hidden secrets of highly successful companies, Navarro's "Always a
Winner" uses extensive research to reveal the overriding importance
of learning how to forecast and strategically manage the business
cycle for competitive advantage. In doing so, this book
provocatively explores a critical aspect of successful management
virtually untapped by the existing strategy literature." --Dan
DiMicco, Chairman and Chief Executive Officer, Nucor Steel
" "Always a Winne"r is an important and timely guide to thriving
in challenging economic times. Prof. Navarro deftly bridges the
academic and business communities, showing corporate leaders how to
read economic tea-leaves to anticipate business cycles. His "Master
Cyclist" credo offers many practical tips and real-world case
studies for steering companies through turbulent economic seas."
--Mark Greene, Ph.D, Chief Executive Officer, FICO (Fair Isaac
Corp.)
"Navarro's "Always a Winner" shows why forecasting the economy
with a ruler can be lethal for corporate executives and money
managers. He demonstrates how to skillfully anticipate the ups and
downs of the economy and successfully navigate through them. The
current economic crisis clearly demonstrates why this book is so
important to have on your bookshelf." --Mark Zandi, Chief Economist
and Cofounder of Moody's Economy.com
""Always a Winner" is required reading for every entrepreneur,
money manager, and independent investor hoping to outperform the
market and retire one day." --Mark T. Brookshire, Founder of
StockTrak.com and WallStreetSurvivor.com
" Navarro's wealth of real world examples will show you how to
make both economic recessions and recoveries invaluable allies in
executing competitive corporate strategies. A must read "
--Lakshman Achuthan, Managing Director, Economic Cycle Research
Institute
Why recessions are far more dangerous than any 10
competitors
Most companies make a lot of money during economic
expansions-and lose a lot of money during recessions. That is the
way it has always been. That is the way it need "not" always
be.
This book will show you how to "always be a winner" over the
course of the entire business cycle-not just when economic times
are good. To do this job, this book will arm you with all the
strategies and tactics and forecasting tools you will need to
profitably manage your organization through the business cycle
seasons-from the best of boom times to the worst of recessionary
times.
In this book, you will learn toForecast movements and key
recessionary turning points in the business cycleImplement a set of
powerful "battle-tested" strategies over the course of the business
cycleRebuild your organization with a strategic business cycle
orientation and thereby make it much more recession-resistant and
resilient over the longer term
The forecasting tools and management strategies revealed in this
book have been developed over the last five years by the author-the
world's leading expert on managing the business cycle for
competitive advantage.
By learning to strategically manage the business cycle, your
organization will be able to create a powerful competitive and
sustainable advantage over its rivals and thereby find the grail
sought by every executive team in the world-superior financial
performance.
In this way, "Always a Winner" provides you with the in-depth
insight and practical advice you need to help your company survive
and thrive in the increasingly risky conditions of the 21st
century.
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