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Disciplined Growth Strategies - Insights from the Growth Trajectories of Successful and Unsuccessful Companies (Paperback, 1st ed.)
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Disciplined Growth Strategies - Insights from the Growth Trajectories of Successful and Unsuccessful Companies (Paperback, 1st ed.)
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Accelerate your company's growth in a disciplined fashion. This
book provides leaders of large and small companies a proven
comprehensive framework to think systematically about growth
options and to yield practical strategies that produce faster
growth. Drawing insights from case studies of successful and
unsuccessful companies, strategy teacher and venture capitalist
Peter Cohan models his systematic approach to brainstorming,
evaluating, and implementing growth strategies across five
dimensions: Customers, Geography, Products, Capabilities, Culture.
He examines each of these five growth dimensions in turn, selecting
and organizing his cases to compare the growth strategies deployed
successfully and unsuccessfully by large and small companies along
the given dimension. In each of his five dimensional chapters, the
author derives from his case analyses the key principles and
processes for creating and achieving faster growth. Professor Cohan
draws on a network of hundreds of founders, CEOs, and investors
developed through his decades of consulting, authorship of 11
books, and over five years as a Forbes columnist. He shows through
many compelling stories how leaders craft effective growth
strategies. Business leaders will learn the following lessons from
this book: Achieving rapid but sustainable growth is a business
leader's most important responsibility - and leaders must approach
this challenge with a mixture of vision, intellectual humility, and
a willingness to experiment and learn from failure. The growth
challenges facing companies that are currently growing quickly
differ from the ones that stagnating or shrinking companies must
overcome. Companies can achieve growth along one or more of the
dimensions simultaneously - and they often expand geographically to
customers in the same segments. Useful insights can emerge from
comparing case studies of successful and unsuccessful companies
pursuing similar growth strategies. Companies should select a
growth strategy based on three factors: the attractiveness of the
growth opportunity, the company's capabilities to provide superior
value to customers in the selected market, and the expected return
on investment in the growth vector. Companies should select a
growth strategy that best fits their capabilities and culture and
they must enhance both to adapt to new growth opportunities. Who
This Book Is For The people in companies who are responsible for
growth: chief executive officers, chief marketing officers, chief
product officers, heads of business development, product managers,
sales people, and human resources managers
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