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New Perspectives on 20th Century European Retailing (Hardcover)
Loot Price: R3,987
Discovery Miles 39 870
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New Perspectives on 20th Century European Retailing (Hardcover)
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Despite the publication of several studies examining European
retailing in relation to the USA, there is still a dearth of recent
research, in English, that explores the development of retailing in
specific European countries (with the obvious exception of
Britain), over the twentieth century. Even for the UK, more
research is needed to challenge claims such as the alleged
"backwardness" of British retailing relative to North America, or
the presence of formidable "environmental" barriers to the
"industrialisation" of retailing in Britain. New Perspectives on
20th Century European Retailing showcases new research on various
aspects of twentieth century European retailing, that challenges
the traditional view that Europe was a "follower" of America in
retail innovation. It brings together work by several - mainly
early career - scholars, who are doing innovative, archival-based,
research on various aspects of European retail history. Following a
general review of European retailing by the editors (discussing key
debates and new approaches) seven thematic chapters present work
that either sheds new light on old debates and/or explores hitherto
neglected topics. Collectively, they show that whereas retailers
are often regarded as 'intermediaries', in fact they are actors in
their own right and they challenge the traditional view that Europe
was a "follower" of America in retail innovation. The chapters in
this book were originally published as a special issue of the
Business History journal.
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