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Creativity and Innovation in the Music Industry (Hardcover, 2nd ed. 2012)
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Creativity and Innovation in the Music Industry (Hardcover, 2nd ed. 2012)
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Why did jazz become a dominant popular music genre in the 1920s and
rock 'n' roll in the 1950s? Why did heavy metal, punk rock and
hiphop find their way from sub-cultures to the established music
industry? What are the effects of new communication technologies
and the Internet on the creation of music in the early 21st
century? These and other questions are answered by Peter Tschmuck
through an integrated model of creativity and innovation that is
based on an international history of music industry since Thomas A.
Edison invented the phonograph in 1877. Thus, the history of the
music industry is described in full detail. By discussing the
historic process of music production, distribution and reception
the author highlights several revolutions in the music industry
that were caused by the inference of aesthetic, technological,
legal, economic, social and political processes of change. On the
basis of an integrated model of creativity and innovation, an
explanation is given on how the processes and structures of the
present music industry will be altered by the ongoing digital
revolution, which totally changed the value-added network of the
production, dissemination and use of music. For the second edition,
the author has reworked chapter 9 in order to include all the
developments which shaped the music industry in the first decade of
the 21st century - from Napster to cloud-based music services and
even beyond.
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