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Books > Science & Mathematics > Science: general issues > Industrial applications of scientific research & technological innovation

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How to Win Customers in the Digital World - Total Action or Fatal Inaction (Hardcover, 2000 ed.) Loot Price: R1,596
Discovery Miles 15 960
You Save: R190 (11%)
How to Win Customers in the Digital World - Total Action or Fatal Inaction (Hardcover, 2000 ed.): Peter Vervest

How to Win Customers in the Digital World - Total Action or Fatal Inaction (Hardcover, 2000 ed.)

Peter Vervest; Contributions by M. Hoogeweegen, N.F. Cameron; Al Dunn; Contributions by T. Weesing

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List price R1,786 Loot Price R1,596 Discovery Miles 15 960 | Repayment Terms: R150 pm x 12* You Save R190 (11%)

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Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world.
From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: December 1999
First published: 2000
Authors: Peter Vervest
Contributors: M. Hoogeweegen • N.F. Cameron
Authors: Al Dunn
Contributors: T. Weesing
Dimensions: 235 x 155 x 17mm (L x W x T)
Format: Hardcover
Pages: 250
Edition: 2000 ed.
ISBN-13: 978-3-540-66575-5
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Science & Mathematics > Science: general issues > Industrial applications of scientific research & technological innovation
LSN: 3-540-66575-7
Barcode: 9783540665755

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