Relationship Building in Public Relations (Paperback)

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Research in Public Relations
Release date:	December 2019
First published:	2018
Authors:	Petra Theunissen • Helen Sissons
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	220
ISBN-13:	978-0-367-87623-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	0-367-87623-X
Barcode:	9780367876234

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