"Left Brain, Right Stuff" takes up where other books about decision
making leave off. For many routine choices, from shopping to
investing, we can make good decisions simply by avoiding common
errors, such as searching only for confirming information or
avoiding the hindsight bias. But as Phil Rosenzweig shows, for many
of the most important, more complex situations we face--in
business, sports, politics, and more--a different way of thinking
is required. Leaders must possess the ability to shape opinions,
inspire followers, manage risk, and outmaneuver and outperform
rivals.
Making winning decisions calls for a combination of skills: clear
analysis and calculation--left brain--as well as the willingness to
push boundaries and take bold action--right stuff. Of course
leaders need to understand the dynamics of competition, to
anticipate rival moves, to draw on the power of statistical
analysis, and to be aware of common decision errors--all features
of left brain thinking. But to achieve the unprecedented in
real-world situations, much more is needed. Leaders also need the
right stuff. In business, they have to devise plans and inspire
followers for successful execution; in politics, they must mobilize
popular support for a chosen program; in the military, commanders
need to commit to a battle strategy and lead their troops; and in
start-ups, entrepreneurs must manage risk when success is
uncertain. In every case, success calls for action as well as
analysis, and for courage as well as calculation.
Always entertaining, often surprising, and immensely practical,
"Left Brain, Right Stuff" draws on a wealth of examples in order to
propose a new paradigm for decision making in synch with the way we
have to operate in the real world. Rosenzweig's smart and
perceptive analysis of research provides fresh, and often
surprising, insights on topics such as confidence and
overconfidence, the uses and limits of decision models, the
illusion of control, expert performance and deliberate practice,
competitive bidding and new venture management, and the true nature
of leadership.
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