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ISE International Marketing (Paperback, 19th edition)
Loot Price: R1,711
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ISE International Marketing (Paperback, 19th edition)
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Pioneers in the field, Cateora, Gilly, and Graham continue to set
the standard in this 19th edition of International Marketing with
their well-rounded perspective of international markets that
encompass history, geography, language, and religion as well as
economics, which helps students see the cultural and environmental
uniqueness of any nation or region. The dynamic nature of the
international marketplace is reflected in the number of
substantially improved and expanded topics in this 19th, including
the following over 300 new academic articles and their findings.
All data, text, photos and images have been updated for currency,
as has the corresponding content within McGraw-Hill Education's
Connect with adaptive SmartBook. Additional updates include: NEW
Cases: New cases accompany the 19e, enlivening the material in the
book and class discussions while broadening a student's critical
thinking skills. These cases bring forth many of the topics
discussed in the chapters and demonstrate how these concepts are
dealt with in the real world. These cases can be assigned in
Connect and SmartBook. Optionally, a case booklet can be create
using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable
boxes offer anecdotal company examples. These entertaining examples
are designed to encourage critical thinking and guide students
through topics ranging from ethical to cultural to global issues
facing marketers today. 4-Color Design: New color maps and exhibits
allow for improved pedagogy and a clearer presentation of
international symbols and cultural meanings in marketing and
advertising. In addition, photos that depend on full color for
maximum impact easily bring many global examples to life.
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