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Books > Business & Economics > Economics > Labour economics
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The Code Economy - A Forty-Thousand Year History (Hardcover)
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The Code Economy - A Forty-Thousand Year History (Hardcover)
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The "code economy " refers to the evolving technologically-driven
environment we live in. In services or manufacturing, outputs
emerge more and more from coded computerized systems and less as
assembled mechanical devices and procedures. Industries seek
algorithms to make software not only more pliable for firms'
development of products and services, but also to market them and
ease their purchase and use by consumers. This process automates
jobs. It gives increasing economic advantage to entrepreneurs who
can harness "code " to serve on the large scale the growing niches
into which consumers are organized. Yet, mastering the "code " also
gives individuals and informal social networks the resources to
bundle products and services and put them up for sale and
convenient use at more local levels. The economics of the rest of
the 21st century will see the movement away from traditional firms
and more toward people's relying on themselves as the sources of
their livelihoods. The code economy has clearly not developed in a
vacuum. Invention, innovation, and the pursuit of happiness have
characterized human activities for centuries. What is changing is
how societies and individuals radically value endeavors in life
differently from even a decade ago, most notably away from
industries organized as "command and control " systems. In The Code
Economy, Philip Auerswald investigates how economists themselves
have been hard pressed to gauge new economic indices of
satisfaction that go beyond traditional measures. He explores how
the code or "shared " economy reaches into domains such as health,
where greater longevity, the popularization of medical knowledge,
and the emphases on preventive care and wellness will complement
the delivery of medical services. Further, living in the code
economy will prompt people to orient their children's futures to
more self-reliant pursuits and seek investments that truly serve
them and not the institutions that have traditionally dominated the
financial and economic worlds.
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