Public Relations - Principles and Practice (Paperback, New Ed)

The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	April 1997
First published:	April 1997
Authors:	Philip J. Kitchen
Dimensions:	248 x 190 x 18mm (L x W x T)
Format:	Paperback - Trade
Pages:	325
Edition:	New Ed
ISBN-13:	978-1-86152-091-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-86152-091-3
Barcode:	9781861520913

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!