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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Public Relations - Principles and Practice (Paperback, New Ed) Loot Price: R1,104
Discovery Miles 11 040
Repayment Terms: R103 pm x 12*
You Save: R130 (11%)
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Public Relations - Principles and Practice (Paperback, New Ed): Philip J. Kitchen

Public Relations - Principles and Practice (Paperback, New Ed)

Philip J. Kitchen

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List price R1,234 Loot Price R1,104 Discovery Miles 11 040 | Repayment Terms: R103 pm x 12* You Save R130 (11%)

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The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: April 1997
First published: April 1997
Authors: Philip J. Kitchen
Dimensions: 248 x 190 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 325
Edition: New Ed
ISBN-13: 978-1-86152-091-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 1-86152-091-3
Barcode: 9781861520913

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