Today, corporations are expected to give something back to their
communities in the form of charitable projects. In "Corporate
Social Responsibility, " Philip Kotler, one of the world's foremost
voices on business and marketing, and coauthor Nancy Lee explain
why charity is both good P.R. and good for business. They show
business leaders how to choose social causes, design charity
initiatives, gain employee support, and evaluate their efforts.
They also provide all the best practices and cutting-edge ideas
that leaders need to maximize their contributions to social causes
and do the most good. With personal stories from twenty-five
business leaders from socially responsible companies, this is the
bible for today's good corporate citizen.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
