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Precision Journalism - A Reporter's Introduction to Social Science Methods (Paperback, Fourth Edition)
Loot Price: R1,189
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Precision Journalism - A Reporter's Introduction to Social Science Methods (Paperback, Fourth Edition)
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Philip Meyer's work in precision journalism established a new and
ongoing trend-the use by reporters of social science research
techniques to increase the depth and accuracy of major stories. In
this fully updated, fourth edition of the classic Precision
Journalism (known as The New Precision Journalism in its third
edition), Meyer shows journalists and students of journalism how to
use new technology to analyze data and provide more precise
information in easier-to-understand forms. New to this edition are
an overview of the use of theory and science in journalism; game
theory applications; introductions to lurking variables and
multiple and logistic regression; and developments in election
surveys. Key topics retained and updated include elements of data
analysis; the use of statistics, computers, surveys, and
experiments; database applications; and the politics of precision
journalism. This accessible book is an important resource for
working journalists and an indispensable text for all journalism
majors.
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