Seib examines the ethical issues underlying the volatile
relationship between journalists and politicians. It provides an
inside look at how reporters and candidates do their jobs. From the
screening process news organizations use to decide which candidates
to cover, to the truth-testing of political ads, to the
controversies surrounding election night projections, this work
articulates crucial ethical questions and helps readers in their
search for answers. As a political communications text, "Campaigns
and Conscience" looks at the many facets of political journalism:
what reporters need to know before covering a campaign; how to
approach the character issue; how to keep up with the frantic pace
of a campaign; why campaign ads should be covered as news; the
allure and dangers of polls, projections, and endorsements; and the
responsibility of the press to cover one of the most powerful
quasi-political institutions--the press itself.
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