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The Valuation of Intangible Assets - An Exploration of Patent and Trademark Portfolios (Paperback, 2010 ed.) Loot Price: R1,379
Discovery Miles 13 790
Repayment Terms: R129 pm x 12*
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The Valuation of Intangible Assets - An Exploration of Patent and Trademark Portfolios (Paperback, 2010 ed.): Philipp Sandner

The Valuation of Intangible Assets - An Exploration of Patent and Trademark Portfolios (Paperback, 2010 ed.)

Philipp Sandner

Series: Innovation und Entrepreneurship

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Loot Price R1,379 Discovery Miles 13 790 | Repayment Terms: R129 pm x 12*

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Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.

General

Imprint: Gabler
Country of origin: Germany
Series: Innovation und Entrepreneurship
Release date: October 2009
First published: 2010
Authors: Philipp Sandner
Dimensions: 210 x 148 x 12mm (L x W x T)
Format: Paperback - Trade
Pages: 220
Edition: 2010 ed.
ISBN-13: 978-3-8349-1774-4
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8349-1774-5
Barcode: 9783834917744

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