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Managing Corporate Values in Diverse National Cultures - The Challenge of Differences (Paperback)
Loot Price: R1,383
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Managing Corporate Values in Diverse National Cultures - The Challenge of Differences (Paperback)
Series: Routledge Studies in Management, Organizations and Society
Expected to ship within 12 - 17 working days
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How should a Western company manage cross-culturally corporate
values in its foreign subsidiaries? Do these values make sense
everywhere and can they assumed to be universal or, on the
contrary, are they culturally Western specific? Philippe d'Iribarne
provides answers to these timely and urgent questions, based on
research carried out in the subsidiaries of a leading global
company, Lafarge, in the contrasting cultural environments of
China, the United States, France and Jordan. It appears that, in a
large part of the world, people's expectations are similar; they
expect from a good employer clear and decisive leadership, and fair
and compassionate treatment, helping them to live a good life. But
treating these expectations as the 'same' could be misleading.
Western companies with a humanistic orientation are well positioned
to fulfil them, provided they are willing, in each and every
geography, to take into account the local vision of the right way
to achieve a good life. By following the example presented in this
book, companies who care can deliver economic efficiency as well as
progressive people management in the countries in which they
operate.
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