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Books > Professional & Technical > Transport technology > Automotive technology
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Aerospace Marketing Management - Manufacturers * OEM * Airlines * Airports * Satellites * Launchers (Paperback, Softcover reprint of the original 1st ed. 2002)
Loot Price: R5,215
Discovery Miles 52 150
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Aerospace Marketing Management - Manufacturers * OEM * Airlines * Airports * Satellites * Launchers (Paperback, Softcover reprint of the original 1st ed. 2002)
Expected to ship within 18 - 22 working days
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Aerospace Marketing Management is a marketing manual devoted to:
-the aeronautics sector: parts suppliers, aircraft manufacturers,
and airlines, -the space sector: suppliers, integrators, and
service providers. It presents the essentials of marketing from
basic concepts such as segmentation, positioning and the marketing
plan, to the product policy, pricing, distribution and
communication. This book also includes specific chapters on project
marketing, brand policy, gaining loyalty through maintenance and
training, compensation, and alliance strategies. The different
chapters show the new changes due to Internet: -e-procurement for
the purchase strategy, -interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.
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