This unique book stresses the importance of the Asia Pacific region
in the context of international strategies of the firm. With
Western interest in Asia growing, there is a need for Western firms
to boost their position both in Asia and against Asian competition
and also to increase their understanding of Asian firms and
business cultures. The book argues that, at present, Western firms
are not using their strengths to the full in the world's most
dynamic region and that their weakness in both competing and
cooperating with Asian firms will have a negative impact on their
overall competitiveness in global markets. These companies are
advised to approach their operations in Asia strategically and are
encouraged to question many of their traditional Western business
assumptions, thereby adopting a more regional style of management.
Strategies for Asia Pacific aims to apply selected concepts and
theoretical frameworks of international business strategy to the
entire Asia Pacific region. It draws on the research and direct
professional experience of both authors and makes reference to
recent, unpublished data. The text also gives frequent examples of
Western business successes or failures in the region. The book will
be of interest to Western managers doing business in Asia as well
as academics studying the differences between Asian and Western
films, strategies and business logic. It will provide an insight to
Asian executives dealing with Western partners and competitors and
will also be suitable as a textbook for courses on Asia at
undergraduate and MBA levels.
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